I am participating in the Institute for Advanced Advertising Studies (IAAS), a sixteen week program that educates young professionals in all the aspects of advertising from strategy to creative that is run by the American Association of Advertising Agencies (AAAA).
During this week's lecture on Brand Planning, which is considerable more than I am going to address, the speaker put up a slide which held his characteristics for a brand planner:
- Voracious for information
- Always learning
- Adapts well
- Collaborative
- Engaged with material
- Generous with ideas
- Humble
- Intuitive
While he didn't out right say this was only applicable for brand planners, it made me think about what I would want in an account manager, producer, art director, developer, information architect, copywriter, maintenance worker, waiter, journalist, garbage man, administrative assistant, video editor, rocket scientist, librarian, etc. Here's my list:
- Voracious for information
- Always learning
- Adapts well
- Collaborative
- Engaged with material
- Generous with ideas
- Humble
- Intuitive
You'll notice the similarities between the two.
What do you think?
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